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Metaphor in Culture: Universality and Variation Zoltan Kovecses
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Metaphor in Culture: Universality and Variation. 7 deals with the relationship between folk and expert theories of emotion, while Ch. Review of Zoltán Kövecses, Metaphor in Culture: Universality and Variation (Cambridge UP 2005). The following is a pre-proof version of a review that appeared as: Forceville, Charles (2006). Metaphor is a way people construe the objective world, and it is the reflection of culture. Journal of Pragmatics 38: 1528-1531. Similarly, cognitive linguistics undergoes a test by fire as it now meets. (2005): Metaphor in Culture: Universality and Variation. Monograph entitled Metaphor and Culture, Universality and Variation. Cambridge: Cambridge University Press. Review of Zoltán Kövecses, Metaphor in Culture: Universality and Variation. Index Terms—conceptual metaphors, universality and variation. 8 and 9 look at universality and cultural variation.